ISE-DA
ISE-DA • ìṣẹ̀dá
(pronounced: e-sheh-da)
Yoruba to English Translation: creation; origin; nature; good work
ABOUT US
ISE-DA®(pronounced: e-sheh-da)
Founded in 2020, ISE-DA® is a mission-driven, international art advisory dedicated to advancing the cultural stewardship of Black contemporary art. Through bespoke advisory services for collectors and institutions, field research, and strategic initiatives, we build the infrastructure and guide Black collectors across the diaspora to acquire, steward, and sustain Black post-war and contemporary art at scale.
ISE-DA® develops collectors who operate as market actors and cultural stewards simultaneously — acquiring strategically and building collections with long-term significance for both personal legacy and the broader ecology of Black artistic production. We work with collectors across experience levels, from those entering the market for the first time to established collectors expanding into diaspora geographies. Our practice centres Black cultural production as both an artistic and economic force — generating market activity that sustains Black artists, Black galleries, and Black cultural institutions across the diaspora.
ISE-DA®️ challenges extractive and exclusionary models of art collecting by developing values-based, research-driven practice grounded in cultural stewardship rather than speculation. Through international field research, cross-diasporic programming, and site-responsive initiatives, we position Black art not only as an asset but as a living infrastructure — one that connects collectors, artists, and institutions across the African diaspora into a sustained ecology of patronage and production.
ISE-DA's collectors have acquired significant works by Black and diasporic artists across our international programs, including during Temperature Check São Paulo during the 36th Bienal de São Paulo.
OUR VALUES
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We develop new collectors and new markets — identifying the Black professionals with the cultural connection and financial capacity to become serious collectors, and building the conditions for that capacity to produce market activity.
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We produce informed market actors — collectors whose acquisitions are grounded in scholarship, cultural intelligence, and long-term stewardship commitment rather than trend or speculation.
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We build alternative market infrastructure — creating the conditions for Black cultural production to be acquired, held, and sustained by collectors who understand its cultural stakes, across diaspora geographies that the existing art world has not yet championed.
ISE-DA New Collectors’ Program: Private Tour of Mark Bradford’s You Don’t Have To Tell Me Twice at Hauser & Wirth, July 2023
OUR TEAM
Adefolakunmi (Fola) Adenugba
Founder and Art Advisor
Fola is a Nigerian arts professional with a global upbringing in the UK, Switzerland, and the US. She is the founder of ISE-DA®, leading business development, strategy, and art advisory services, particularly for the New Collectors Program and Temperature Check™. Her advisory services support new and seasoned collectors in building thoughtful collections with Black contemporary art.
Recognized on Forbes North America's 30 Under 30 Art & Style list for 2024, Fola has guest lectured at RISD and Sotheby's Institute of Art, and has presented on African and diasporic art for collectors' circles and boards of trustees at museums nationwide. She serves as an inaugural member of the Smithsonian National Museum of African Art's Global Africa Council. She has appeared as a guest expert on the South African Broadcasting Corporation (SABC), discussing African art and cultural infrastructure on behalf of Africa.com.
Her career spans consulting roles, internships, and positions at institutions including the High Museum of Art, the National Gallery of Art, Cheryl Hazan Gallery, and Meta's Open Arts team. Fola has curated exhibitions featured on NBC NY, spoken at Miami Art Week, and moderated panels on Black contemporary art. She was selected as a cultural partner for Carnegie Hall's Afrofuturism festival and appeared in a PBS documentary on Afrofuturism.
Fola holds a Master of Arts in Art Business from Sotheby's Institute of Art, New York, and a Bachelor of Business Administration with a second major in Art History from Emory University.
George Kofi Prah
Visual Design and Art Director
George is a graphic designer, illustrator, and visual artist from Ghana, based in New York City. George leads visual design and art direction for ISE-DA™. He is a senior designer at creative branding agency, Sibling Rivalry and also collaborates with friends on creative projects in his spare time. His design work has been featured in Graphis Magazine New Talent (2017) and the Indigo Design Awards (2018). His personal illustration work explores consciousness and the nuances of human connection, with each other and spirituality. Inspired by surrealism, sci-fi motives, psychology, everyday life, and religion, his illustrations depict short vignettes into the worlds and minds of fascinating characters.